Xavier Media®

Three Tips to a Great Social Media Approach

2013-06-17T19:55:53Z

A lot of people out there think that you can become a social media expert simply by starting a Twitter account alongside your Facebook page. If only it were this simple! Go anywhere on the web and you’ll find advice about how to create a better social media approach. In reality though, there are only three things you need to know to really help you to drive your social media forward.

Don’t overlook Email

Email is something that gets forgotten in the landscape of social media. Believed to be something quite different to most people, it’s still the very best way of communicating on the web, and is more powerful and more commonly used than Facebook or Twitter is. For every person you encounter who believes Facebook is going to turn them into a millionaire, there’s another three or four guys out there making money through their use of email. It’s more measurable, studies have shown that using email provides a better return on time and investment, and it is also the starting point for any social media platform. After all, where are you going to find your followers on whatever you sign up for? On your email list of course.

Stop Talking!

It’s an old adage that has been present in customer service training sessions for a hundred years and a day. You have one mouth and two ears, and you should use them with that in mind. The most successful people on the internet are those who listen to everything. Not only what your clients are saying to you, but also what your competitors are talking about. If you spend all of your time posting self promotional content, then you are missing a golden opportunity, and you are probably missing the point of social media as a whole. It’s not just about advertising what you have and what you can do – it’s about talking to people, finding out what they want, and acting accordingly. All of the best sales people spend more time listening than they do talking, so if you want a successful social media campaign you ought to follow suit.

Think About the Money!

This might sound aggressive, and it probably goes against what most people think social media is about, but if you are using social media for your business, then it has to be about the money. You need to be thinking all of the time about how what you’re doing is going to help you to make money. It doesn’t matter if you are looking short term or long term; it has to end in the same way – with you being more profitable. Try to analyse everything you do in relation to your bottom line. Every conversation you have with someone should lead you to a better place business wise. Find the angle that can help you, and drive things in the right direction. Above all, keep your ear to the ground, and listen out for the opportunities that are falling all around you.

Three Tips to a Great Social Media Approach from Xavier Media®

SEOHelp Yourself with Social Media Exposure

2013-05-07T16:57:48Z

The revolution in online social media has changed the way many things are done. One of the most profound aspects of social media is how it has greatly enhanced the efficacy of "word of mouth." Whether it's a picture of a cute cat, an interesting article or a new product, social media has made it much easier for people to share things with their friends, co-workers and relatives. If you are not using this valuable tool in your search engine optimization plan, you are penalizing yourself greatly.

When it comes to social media, Facebook is the reigning king. So many people use Facebook, it's difficult to find someone who isn't on the site. To take advantage of everything Facebook has to offer, your site absolutely has to have a Facebook "Like" button prominently displayed. Think of this tool as a self-contained marketing genie. For every person who uses the button to share something from your site, your page has just been exposed to hundreds or thousands of more people. As those people share, the growth becomes exponential. Search engines pay close attention to what is happening on Facebook and will see these "likes" as a sign of your site popularity.

Twitter is the social media queen. Though not as popular as Facebook, Twitter may actually be better in an SEO context. The short snippets can take great advantage of keywords, without an overuse penalty. Make sure your site has a Twitter feed that highlights what is happening on the site and showcases other information related to your site's content. You can also add a twitter feed of people following your site, which will enhance your site's exposure and rank.

Allowing customers to contribute their own content is another way to get help in your SEO. Create a blog that allows people interested in your area to contribute. These may be customers, interested parties or experts in the field. This will add to the diversity of your site's content, which will add to your credibility. Also, people are more likely to spotlight things that they themselves have contributed. Once again, the social aspect comes into play.

Another good way to do this is to create a community page on Facebook. Community pages allow other Facebook users to post on the page and share with other visitors. Think of this as letting your followers do some of the SEO work for you.

Another way of directly engaging visitors is through the use of a message board or a question and answer feature. Some sites benefit greatly by using a feature found on Facebook competitor, Google plus. The video "Hangout" feature allows you to host video conferences where visitors can participate.

Search Engine Optimization is a continuous battle that constantly changes. One thing that will not change is the widespread use of social media on the Internet. Any well-developed SEO plan must incorporate social media as much as possible. With the market share that sites such as Facebook and Twitter have, any mention of your site on one of these platforms is extremely valuable in demonstrating the popularity of your website. Start sharing!

SEOHelp Yourself with Social Media Exposure from Xavier Media®

Top WordPress Plugins to Boost Your Social Media Success

2013-05-16T17:56:04Z

You have a website or blog and you have social media accounts. Now what? These top WordPress plugins will enable you to make the most of your social media presence and increase the visibility of your site for free.

Having filled your website or blog with great quality content and having built your social media presence the next logical step is to link the two and thereby increase the popularity of your site by leveraing the power of social media.

Fortunately you don’t need be a social media “guru”, an SEO expert or know the ins and outs of programming to achieve this. Using simple WordPress plugins, which take minutes at most to install and activate, you will be able to open the doors to a whole new world of visitor engagement.

All you need to know is which are the best plugins to use and this post will help you with this:

Shareaholic

If you have content you really want to get out there this is an easy to install plugin which may make all the difference. While Shareaholic doesn’t necessarily do anything hugely innovative compared to other social media sharing plugins out there what is different is the way that it looks.
Design-wise Shareaholic gets top marks for its smooth and sleek interface which does not clutter up your site and which makes people want to share.

Follow Me

If you want people to follow you across your various social media accounts yet don’t want to clutter your sidebar with multiple icons and badges all screaming “Follow ME!” then the more discreet Follow Me plugin may be just what you are looking for. A sleek “follow me” icon which may be set for the left or right of the page activates a pop-up offering the options to follow you on a number of pre-set social media accounts.

Some might find this less obvious, however, with most people having a certain amount of internet experience behind them the chances are that if you they are going to follow you, they will and if they aren’t they won’t. A load of sidebar badges acting as a reminder isn’t going to make much difference.

JetPack

This plugin offers an easy to use content sharing facility that comes with a wealth of additional features. While some people would argue that social media is supposed to be personal and therefore blog posts or articles should be shared manually, there is another way which pleases everyone: automated sharing. JetPack shares content automatically, which makes it quick and effective.

Why not share some of your content manually and some automatically? This can only increase the reach of your posts and encourage additional engagement.

These plugins are all recommended and used by many yet it is important that when choosing plugins you do some research, have a play around to see what suits you and your theme best. It is also a good idea to remember to keep your plugins updated as newer versions often patch up bugs/security holes as well as add new features.

Charlie is a blogger who enjoys writing about all things WordPress. He also runs ResWPThemes.

Top WordPress Plugins to Boost Your Social Media Success from Xavier Media®

4 New Tools To Help You Take SEO To The Next Level

2013-05-05T08:10:59Z

Without a doubt, Search Engine Optimization is crucial to the success of any online business. It also plays a vital role in popularizing offline businesses that maintain business websites. You cannot expect to sell your products to consumers online if no one can see them. That is why search engine optimization or SEO aims at enhancing your website so that it isclearly visible in search engines.

These days, there are countless layers of SEO practices. Nevertheless, you do not have to spend much of your valuable time learning about every detail and applying all the tactics. Developers have come up with new tools to minimize your efforts to implement SEO tactics, yet have a greater impact. Some of these tools are:

1. SEOProfiler

This tool offers website owners a single platform to arrange keyword research activities, competitive intelligence research and link building promotions. These functions improve a business’s SEO campaigns significantly. Furthermore, this tool offers detailed and beautiful reporting features, which come in handy when displaying the data that the software suite generates. To gain access to this amazing program, you must pay a membership fee ranging from $29 to $249 a month. However, you have a 30-day trial period to determine whether it is for you.

2. LocalVOX

Today, many SEO tools put too much concentration on traditional tasks to enhance a website’s visibility in search engines. However, small and mid-sized companies can benefit by focusing on local SEO, which focuses on customers from the locality of the business. This is where LocalVOX comes in. It not only has back linking and keyword research functions but also utilizes the power of social media and local listings to connect business with customers in their area. It also monitors feedback and customer reviews.

It is a fact that for many small businesses, the great demands of both local and tradition SEO can be overwhelming. That is why many entrepreneurs have turned to this tool. LocalVOX automates all these functions while still giving you a measure of control over your SEO campaigns. This tool offers other SEO services such as automatic social networking sites updates, place-listing management and daily deal style services. However, you should know that you have to pay for these added services. The prices range from $199 to $749 per month

3. Optify.net

This tool comes with a range of web data tools but the ones webmasters find most useful are social media optimization and search engine optimization. It also has a link-building module but it is limited in that it can only track created links. Nevertheless, it makes up for this weakness in its social media module. For instance, you can be able to monitor traffic from social media in real time. You can also collect the data you need to increase conversations the sources of these traffics as well as determine ROI of the social media. The more features you require in this tool, the more money you pay. The prices range from $250 to $500 per month. You can get access to this software when you visit SEOP.com and click here.

4. Traffic Travis

If you own a small business or you are just starting out and cannot be able to afford the monthly charges of the above programs, you do not have to worry. Traffic Travis offers most of the features of the above programs free of charge. Nevertheless, this tool is greatly limited in its depth of these SEO functions. Business owners should only use it as a way of kick starting their SEO campaign and once they are relatively stable, they should switch to tools with better functions.

It is true that SEO can prove to be a challenge for many businesses due to the numerous levels of practices. The good news is that you do not have to drive yourself crazy trying to master all these practices and implementing them. A smarter way would be to use the tools above.

4 New Tools To Help You Take SEO To The Next Level from Xavier Media®

How to Become a Successful Web Designer

2013-06-08T11:42:42Z

Nowadays, we are in the technological age, and everyone has slowly begun to realise the true importance of the internet when it comes to promoting their business. This has lead to an increase in the demand for skilled website designers, who have enough knowledge and expertise to create professional websites. In the remainder of the article, we will focus on how you can become a successful web developer.

Learning the Skills

Web designers are required to possess a very wide range of knowledge, as well as expertise and skill in many types of software. There is no easy way to achieve this, apart from constant study and practice. The most productive approach you can choose in the beginning would be to acquaint yourself with the tools you will need to know (i.e. software, programming languages, etc.). The good part is that there are many sources you can use to attain that knowledge.

Firstly, you can try self-study through books and guides. It is a method preferred by those who like to take their time and who would like to learn when they feel like it. There are many books available out there, such as self-study guidebooks.

Secondly, you can turn to video tutorials which will both give you information and a visual presentation of the techniques. Just like with books, there are many professional video tutorials, which normally are in the medium price range. Because of their efficacy, they are mainly preferred by those who want to quickly take up the trade.

Thirdly, you can enroll in a community or university course. There, you will be able to both learn all there is to know about web design and get a certificate to show for it. However, if you choose to pursue this approach, you have to commit a lot more time.

Attain Work Experience

After you have learned all there is to know about web designing, you will have to apply your knowledge in real life. Learning through experience is one of the most beneficial ways in which you can attain the most elusive part of web designing- creativity. It is what differentiates a mediocre web designer from a successful one. Bear in mind that getting that first job would be the hardest thing in your career because you will have nothing to show for your skills. However, once you get the ball rolling, you will be able to compile a portfolio which will enable you to work everywhere.

Relevant Tips

Web designing is probably one of the most competitive industries nowadays. To be able to earn money from web design, you will have to differentiate yourself from all the rest. By simply under-promising and over-delivering, you can show to prospective employers that you are a capable designer who is ready to get his hands dirty and give what he was promised.

Always stay ahead of the curve, be active in online communities and resources to keep your skills moving forward. A great way to stay active in the community is through specialist forums, reading blogs, running your own blog and maybe even taking guest blogging opportunities to reach out and interact with web designers.

How to Become a Successful Web Designer from Xavier Media®

5 Reasons to Choose Magento As the ECommerce Platform for Your Online Business

2013-06-07T06:36:56Z

Over the past few years, Magento has speedily become the number one option for websites to grow into a money-making business. With over 4 million companies using Magento as their chosen eCommerce platform, the open source online application has an equally notable number of developers who are constantly adding brand new features and customizing new extensions in order to make it even more reliable, flexible and increase in performance, leading to an ever superior product at a very low cost. Below is a list of the top 5 reasons why Magento platform is the best eCommerce platform:

1) Pricing, Discounts and Rules

Magento’s customizable pricing rules are very easy to configure for those who want to create special deals, promotions, and all sorts of campaigns in order to increase sales. The Flexible Coupons discounts for fixed amounts or by percentage can be restricted by and apply to groups of stores, customers, categories, periods of times and products, leading to promotions like Buying product X and getting Y for free or Free Shipping. The functionality also allows the filtering and visualization according to new promotions or the recently viewed products. Additionally, polls on the promotions and products can be done and sitemaps using the Google Site Map tool.

2) Analytics, Data and Performance Clarity

Magento’s reporting functionality which is fully integrated with Google Analytics and Goolge Analytics Ecommerce Tracking via the admin, which gives a better understanding of the website performance to make the required changes in order to improve the weak areas. This in turn gives you a higher level of understanding and clarity on traffic source and product performance. From the Admin Dashboard, various reports can be viewed on taxes, sales, tags, RSS feeds, products and search terms. The admin also has access to the best viewed, abandoned shopping cart report, coupons use, best purchased and best customer and these allows him to know the success of the campaigns and the best selling products.

3) Magento SEO Benefits

The search engine friendly SEO tools and URLs give websites a better positioning in search engines when correctly configured as part of an Ecommerce SEO strategy. Additionally, its platform comes with a very unique Rewrite tool which allows the admin to have control over the created URLs by specifying the URL structure for each product page, and also the meta information.

4) Advanced Stock Management Features

The inventory management gives the admin user full control over catalog administration, with features like manageable tax rates according to the products, configurable RSS feeds for low amount alerts, customer’s location and grouping and a feature for creating items faster by type. Management of reviews and product tags as well as product special prices and pricing rules allows the admin to manage image, watermarks and sizing.

5) Payment Gateway Integration

The integration with various payment gateways and other payment methods like PayPal, SagePay, WorldPayand many others, gives Magento the versatility required for a robust eCommerce platform. Other available payment methods include money order, cheque, credit cards method on offline payments and purchase order extensions via Magento Connect.

These points are only a few of the robust and advanced features that Magento can provide as a standard out of the box e-commerce platform and is worth considering over a lot of the competing platforms available

5 Reasons to Choose Magento As the ECommerce Platform for Your Online Business from Xavier Media®

Marketing your Legal Firm

2013-06-07T06:34:30Z

People looking for legal advice used to look in the phone book, or they would ask a friend. Nowadays they will turn on their computer and do a search. You need your legal firm to be near or, at the top of that search page. mmadigital in Manchester can do just that, but first there are a few things to take into consideration.

Marketing Strategies

mmadigital in Manchester will provide you with a comprehensive marketing strategy which includes budgeting, market assessment, goals for the future and how to generate new business. They will make sure that the money you invest puts your Legal firm in the spotlight.

Your Website

Some people still think of Legal firms as stuffy institutions that cost a fortune, and don’t really care. Your website has to change that perception and make people want to pick up the phone and make that appointment. Your website needs to show:

That you can get results
You will speak to them in plain English
That you are approachable and friendly
That you care

You need a website for you that will reflect your firm’s principles. A website that shows your Legal firm as friendly, approachable and above all, one that gets results.

A professional Digital Company, like MMA in Manchester can make sure you get the perfect website. They have a dedicated team of specialists in design, video and Search Engine Optimisation, which will bring your Legal firm to the top of the search pages.

Web Content

Once people have clicked into your website mmadigital will ensure that they don’t click back out. Engaging content, professionally written, but clear and easy to read; means that people will stay and explore what your Legal firm can do for them.

Keeping your clients

Keeping in touch with your clients is important. It makes sure that they come to you again when they need legal advice and they spread the word amongst their friends and colleagues. Email marketing ensures that your firm won’t be forgotten.

Client Testimonials

Ask your clients to provide testimonials. You can put them on your website, or on information leaflets. Reading about your successes, will make new clients believe in your abilities.

A Helping Hand

mmadigital, know that you are a busy professional and they want you to spend your time on your legal firm and leave the marketing of it, to them. Their specialist team attend events and talk to law firms, so that they are up to date and on the ball. And, with ten years legal marketing experience behind them, they know their job.

Marketing your Legal Firm from Xavier Media®

SEO For Small Businesses

2013-05-03T16:07:05Z

Business owners alike would agree that starting out was one of the most difficult parts of their career; not only are you trying to get your name out there but you are trying to make some sort of income. Luckily for business owners, the world isn't the same place it was 20 years ago and marketing is a lot more accessible through Search Engine Optimization or SEO. Let's take a closer look at what SEO can do for small businesses.

Introduce People to Your Business

No longer are billboards and Public Service Announcements the only things available to introduce people to your business. Introduce your business to a wide variety of audiences from teenagers to adults all on social media forums such as Facebook. Just make sure that you invest time into creating a Facebook page that is esthetically pleasing and filled with pictures that demonstrate what your business is about. Facebook is also a great way to send out invitations to a large group of people for an introductory business party or a meet and greet!

Get People Excited

Whether your business is based upon selling a product or something a little less tangible like selling a service, getting people excited about your business is a great way to boost your productivity and invite people to check out your product. Send out internet fliers, e-cards, or other sorts of e-vites through Facebook, Twitter, and other social media forums such as instagram.

Gain A Following

One of the best ways for small businesses to utilize SEO is by gaining a following. If your don't have very many followers on Facebook, you are less likely to reach out to an audience that is preferable. Whereas if you have a lot of friends on Facebook and then their friends see your posts, you will get a following a lot easier. You can also gain a larger following and boost your optimization by linking back to other sites who have a high domain authority.

Make Connections

One of the best things about SEO is the ability for businesses to make connections with other businesses that they otherwise wouldn’t have been able to. No longer is there a need to go door to door to market your business, but oftentimes the connection that businesses make with each other is lost. SEO is a great way for you to connect to those unlikely businesses and harvest relationships through social media forums and your website.

SEO For Small Businesses from Xavier Media®

How Landing Pages Convert Visitors into Leads and Paying Customers

2013-05-03T16:02:48Z

The way that people purchase products is changing. It’s no longer enough for people to throw money at expensive TV adverts, print placements and direct mail, and many of the corporate behemoths who made their money doing just that are failing to keep up.

The good news is that if you’re prepared to change your way of thinking, to switch to permission marketing (or ‘inbound marketing’, as it’s also known), then you’ll be way ahead of the competition.

Here’s how it works. You find a way to add value to your customers’ lives, exchanging free information or product perks in exchange for permission to contact the customer in the future. This works whether you’re a B2B or a B2C marketer, whether you’re trying to gain more business from your existing customers or trying to convince brand new people to deal with you.

A simple landing page

How do we do this? Well, I’m glad you asked – the answer lies in landing pages, a simple web page with a simple goal. A good landing page includes a headline, a high-quality image, a small amount of text and a call-to-action. This call-to-action usually comes in the form of a ‘submit’ button, and it encourages people to access a free resource in exchange for a small amount of information.

You can then use these details to ‘nurture’ your lead, by offering further resources in exchange for more information. You can also use your content to target precisely the right people – for example, if you’re a telecoms firm and you know that your clients’ head of communications signs off the majority of your sales, you can provide content that’s targeted explicitly towards them.

Let’s take this example and run with it. You might want to create an e-book that simplifies their life by explaining the key jargon used by the telecommunications industry, making this available for free through a landing page. Now, no-one in their right mind is going to download that unless they’re preparing to deal with a telecoms firm – you’ve already narrowed down your audience.

Next, send a follow-up e-mail to everyone who signed up for your e-book and invite them to attend your webinar, which will explain how to get the best deal from a telecoms company. To attend, they’ll have to fill in a little more info, like the size of the company and the industry that they work in. They’ll also be given the opportunity to check a box asking for a free consultation.

As you can imagine, this process can be continued at length, slowly nurturing leads along the sales funnel until they become a fully-fledged customer. If a lead indicates that they’re not ready to buy, that’s not a problem – this can be added to the database, and they can continue to be nurtured until they’re ready to buy again.

If, on the other hand, a potential customer has shown an interest in purchasing your product or service, it’s time to hand them over to your sales team so that they can close the deal. As with the other concepts behind inbound marketing, it’s important not to appear too salesy – focus on the value that you can provide for the customer, and try to picture your company through their eyes.

A landing page from HubSpot

It’s important to remember that this is an organic process, too. If you set up your landing pages, run Google AdWords and then just leave it, you’re missing a trick. While it’s a good start, you should prepare to adapt your landing page strategy over time, using feedback from both your customers and your analytics.

Be sure to implement A/B testing (also known as ‘split testing’ and ‘content experiments’) on your pages, to maximise the number of conversions that you receive. It might sound confusing, but the concept is simple enough. Someone converts when they complete an action of your choice, usually by buying something or by submitting a form.

By creating multiple versions of the same page with minor variations, you can serve different versions to different visitors, and you can then see which one results in the most submissions.

For example, you could try running the same page but with three different images, or you could test to see whether ‘submit’, ‘get it now’ or ‘download’ performs best. Once you’ve reached a conclusion, use the best-performing variation as your primary version, and repeat the test but with different variables. It’s like a scientific experiment, except it can seriously improve your cost-per-lead and cost-per-acquisition. In fact, Google take it so seriously that they once tested 41 different shades of blue to see which one their users preferred.

Whichever way you look at it, using landing pages is a fantastic way to generate low-cost leads, particularly if you’re a B2B company. In fact, according to HubSpot, inbound leads cost 61% less than outbound leads.

Integrate a landing page strategy with paid advertisements through Google AdWords, a strong social media presence and continual A/B testing and you’ll quickly start to see a rapid increase in the number of leads that your company generates. Let’s just hope that you can cope with all of the new business coming your way!

Does your company experiment with landing pages? Have you had any success? Let me know with a comment.

How Landing Pages Convert Visitors into Leads and Paying Customers from Xavier Media®

RSS Link Building

2013-05-29T16:16:45Z

RSS can be a fantastic way of building back links quickly.

RSS feeds are generally misunderstood by most webmasters.
A rarely used link building technique, but one of the most successful I have found for quick link building.
Slightly more of an advanced technique than the more “traditional” methods Adtrak have used.
Is it safe? Absolutely!if it’s good enough for Distilled its good enough for me.
It uses older internet technology to do the work for us.
Once set up it is fully automated, providing you create fresh content.

What Are RSS Feeds?

RSS Stands for Really Simple Syndication;Traditionally it is used to publish news articles across the news networks online.

This is similar to how newspapers publish stories, newspaper groups have a “syndication officer” who is responsible for emailing the stories around the newspaper groups ready for printing. RSS feeds make this process a whole lot quicker and easier.

RSS feeds are programmed using XML… See attached sheet for further info.

Where To Start

1) Create Your Feeds.

Before you can linkbuild using RSS Feeds you need to first have a feed!!

If your site is based on a blog you will automatically have a rss feed,

www.andy-morley.co.uk/feed/

If not you can write them manually (see attached sheet)

These feeds will list your site web pages, with a title and a description. Be careful how your titles appear as these will form the “Hyper Text” of your link back.

2) Ping & Submit Your Feeds.

This stage is similar to directory submissions which you should all be aware of. You will be submitting to RSS Aggregators instead of directories.

What is an Aggregator?
Definition: An aggregate is a collection of items that are gathered together to form a total quantity.

An online “RSS Aggregator” website is simply a directory of RSS feeds, these aggregators are then used by other websites who “scrape” content to display on their own pages.

Pinging.

Pinging signals to RSS feed aggregators and directories that your RSS feed has been updated, otherwise they may not realize that new content is available. There are a number of automated ping services available.Ping-O-Matic is free and effective.

One of the reasons WordPress blogs rank well and quickly is that they have a “Pinging” function built in, so whenever you publish an article it sends a “Ping” to services like ping-o-matic etc…

Submissions.

This is very similar to directory submissions, however you are submitting an XML Feed not a full website. You will be submitting to these RSS Aggregators from above.

You have to submit your Feeds to these directories/aggregators in order for the “scraper” sites to find your content, the more sites you submit to the better.

Lists of RSS Aggregators:

http://hebig.org/blog/002955.php
http://imarketingblog.org/seo/a-list-of-rss-feed-aggregators-and-a-free-rss-submission-software

feedage.com
feedster.com
feedfury.com
goldenfeed.com
blogdigger.com
feedest.com
rssmountain.com
rssmicro.com
rssmotron.com
technorati.com
icerocket.com
octora.com
feedagg.com
azfeeds.com
rss2.com

You can easily find more by searching “RSS Aggregator List” “Blog Directories” etc… in Google.

Tactics.

There are 3 main tactics people use when submitting their Feeds.

A) Create a “Master” Feed – This is a combination of all your RSS feeds, useful if you are working with a few sites and trying to link build all of them. You can “combine” your various RSS feeds into one “master” by using tools such as Yahoo Pipes or RSS Mix.

This method in theory saves you time submitting RSS Feeds individually, however it can have varying results, some aggregators won’t except feeds from these combination sites.

B) Submit RSS Feeds individually – This is fairly straight forward, more time consuming but more effective in my opinion. Aggregators usually except individual submissions.

C) Ping &Submit Individual Posts – Some people believe that submitting individual blog posts is the best way at creating backlinks, I can’t comment on this really as I haven’t tried it. In theory it is better for “niche” aggregators / directories, and better for creating Deep Links.

3) Automation

Now your feeds have been submitted, your link building will be on Auto Pilot to some extent. The Aggregators have been given the address to your “RSS Feed” whenever you add to your feed (manually or automatically via blogging) the aggregators update as well. The new content in your feed is then scraped by the scraper sites and links are built.

RSS Link Building from Xavier Media®